For Toronto wine lovers, the big event of the season will be the arrival of Robert Skalli Chardonnay on the shelves of LCBO.
The launch will be backed up by a forceful communication drive in partnership with the highly respected Toronto Life Magazine. For 4 months, full-page announcements with the by-line “Robert Skalli - His wine is his word” will explain the commitment to quality pledged by a man prepared to prove it by signing his wines with his own name.
The campaign will describe Robert Skalli’s character by using quotations conveying the special nature of both the man and his wine. Robert Skalli is addressing it to all those who value that little extra something which is the source of creativity.